Category: Email marketing strategy

More B2B marketers view content marketing as an effective tactic CONTENT MARKETING REQUIRES A FAIRLY FREQUENT AND SUSTAINED EFFORT The amount of content B2B marketers are creating is expected to drastically increase in 2016. With this amplified emphasis on content...Lire à suite

Understanding the buying audience is critical Business-to-business (B2B) companies may be eliminating some of the need for a sales force by offering different functionalities—from tiered pricing to cross-sells and upsells—to customers on their website. Newsletter sign-ups are the top features,...Lire à suite

Improved lead management is a top benefit of marketing automation Marketing automation is still new enough and complex enough that even vendors of automation systems face challenges running their own marketing operations on their own platforms. Despite the complexity, adoption...Lire à suite

How Effective Has Personalization Been So Far? Marketers remain stuck on the basics when it comes to personalization, and recent research reaffirms that notion that it’s still early days for such efforts, with plenty of room for growth in effectiveness...Lire à suite

Simple metrics such as demographics, geography most common for segmentation Despite plans to increase personalization efforts, email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences. A December 2014 study by The...Lire à suite