Category: Email marketing strategy

The email audience is growing, engaged and increasingly mobile Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use,...Lire à suite

Younger users cited design as a clickthrough influence A July 2016 survey from email service provider Mailjet reveals that according to UK internet users, personalization of marketing emails is the most influential attribute in getting them to click. Among younger...Lire à suite

For both objectives, email is way ahead of other tactics For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said...Lire à suite

THE POWER OF RESPONSIVE DESIGN Just like 19.9% of the respondents, the ADNETIS email marketing software uses both types of templates for newsletter designs that are "responsive" (mobile-friendly) and fluid hybrid designs.Email marketing trends, like fluid hybrid design, are emerging....Lire à suite

eMarketer estimates that nearly nine in 10 US internet users will send an email at least once per month AYTM Market Research found that about two-thirds of web users in the US subscribed to emails from brands. But are they...Lire à suite