Email marketing strategy Archives - Page 8 of 12

Email continues to deliver strong ROI and value for marketers

Posted on 8 September 201610 October 2023 by François Dahlem, directeur marketing

The email audience is growing, engaged and increasingly mobile Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use,...Lire à suite

63% of Canadian businesses use email marketing

Posted on 17 August 20169 July 2024 by Ghislain Bergeron, PDG et analyste des données

Small businesses most likely to communicate with customers, prospects via telephone, in person Small businesses in Canada are still focused on traditional ways of engaging with their customers and potential customers, according to research from Constant Contact. Talking on the...Lire à suite

Internet users click on personalized emails

Posted on 17 August 20165 February 2024 by Myriam Gosselin, gestionnaire de compte

Younger users cited design as a clickthrough influence A July 2016 survey from email service provider Mailjet reveals that according to UK internet users, personalization of marketing emails is the most influential attribute in getting them to click. Among younger...Lire à suite

Marketers push personalization most on email and websites

Posted on 17 August 20169 January 2024 by François Dahlem, directeur marketing

Dynamic, personalized content is making email a more relevant channel With increasing access to marketing data, practitioners are able to refine their personalization efforts more and more. And well over half of US marketers are carrying this out through their...Lire à suite

Email marketing is a double win for customer acquisition, retention

Posted on 11 August 201624 July 2018 by François Dahlem, directeur marketing

For both objectives, email is way ahead of other tactics For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said...Lire à suite

69% marketers conducted email marketing activities

Posted on 23 June 201610 October 2023 by Myriam Gosselin, gestionnaire de compte

EMAIL STILL ON TOP OF MIND FOR CANADIAN BUSINESS Despite of the integration of new media into their marketing strategies, companies retain email communication in their strategies. Over 80% of marketers in Canada said they conducted social media engagement activities...Lire à suite

New trends in email marketing design

Posted on 24 May 201624 May 2024 by Myriam Gosselin, gestionnaire de compte

THE POWER OF RESPONSIVE DESIGN Just like 19.9% of the respondents, the ADNETIS email marketing software uses both types of templates for newsletter designs that are "responsive" (mobile-friendly) and fluid hybrid designs.Email marketing trends, like fluid hybrid design, are emerging....Lire à suite

Consumers want personalization

Posted on 21 May 201626 July 2018 by Sylvain Trépanier

Consumers have high expectations in their shopping process, especially in terms of personalization. Although retailers are still working on this principle, the majority relies on traditional forms of marketing to help them boost sales.According to a study by Magnetic and...Lire à suite

Email readers want quality, not quantity

Posted on 17 April 201618 July 2023 by Ghislain Bergeron, PDG et analyste des données

eMarketer estimates that nearly nine in 10 US internet users will send an email at least once per month AYTM Market Research found that about two-thirds of web users in the US subscribed to emails from brands. But are they...Lire à suite

Canadian email spendings continues to grow

Posted on 7 April 201624 May 2024 by François Dahlem, directeur marketing

Email ad spend continues double-digit growth in Canada EMAIL AD SPENDING IN CANADA TOTALED CA$21.8 MILLON ($17.1 MILLION) IN 2015.The death of email marketing has been prophesied for much of the last decade. At one time spam looked as if...Lire à suite