Email marketing strategy Archives - Page 11 of 12

More than 75% of consumers prefer email

Posted on 18 June 201424 July 2018 by François Dahlem, directeur marketing

Email is the preferred communication tool FOR + 75% OF CONSUMERS, BUT NOT TOO FREQUENTLY!Last year, it was seen as the preferred method of receiving marketing communications among UK internet users, and nothing has changed this year.According to a February...Lire à suite

Email promotions catch the eye in Quebec

Posted on 16 April 201425 July 2018 by François Dahlem, directeur marketing

Theater, cinema and event tickets are the most common digital purchases made by Quebecers Internet users in Quebec aren’t much different from their counterparts in other developed areas, at least when it comes to the types of online marketing and...Lire à suite

Have you ever wonder if your data was protected against NSA spy programs?

Posted on 31 March 20143 August 2018 by Myriam Gosselin, gestionnaire de compte

Ten years ago, companies were very restrictive to host their data outside the company. With the evolution of cloud computing, businesses have become less and less restrictive. On the other hand, they also became less suspicious about their data. We...Lire à suite

The importance of mobile and email marketing

Posted on 22 February 201421 March 2024 by François Dahlem, directeur marketing

Content marketing is coming to the forefront this year According to a December 2013 study by Advertising Age, three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.Digital...Lire à suite

Email advertising and online marketing

Posted on 12 January 20148 September 2023 by François Dahlem, directeur marketing

Email advertising + online marketing = better ROI For 65% of marketing specialists, email has been a key element in their digital arsenal for years, and its adaptability is one of its key strengths. But marketers face growing pressure to...Lire à suite

Want better email revenue? Send late at night!

Posted on 14 December 201323 July 2018 by Myriam Gosselin, gestionnaire de compte

Emails sent between 8pm and midnight get best results In everyday life, most people don’t want to be bothered late at night. But the opposite seems to be true when it comes to email. According to a Q4 2012 analysis...Lire à suite

Consumers click on marketing emails most on Friday

Posted on 27 November 20139 January 2024 by François Dahlem, directeur marketing

Friday’s worldwide marketing email click rate is 4.9% Email inboxes worldwide receive the largest influx of email marketing material on Tuesdays, according to an October 2013 study by GetResponse. The email marketing software company found that 17.9% of a week’s...Lire à suite

For emails, name recognition drives opens

Posted on 7 October 201323 July 2018 by Myriam Gosselin, gestionnaire de compte

Desktops still dominate as device of choice for reading emails While it may be easy to dismiss email as a stodgy marketing channel, it’s impossible to dispute the results it yields. Simply put, email pairs low cost with a level...Lire à suite

Which industries get top marks for email marketing on desktop, mobile

Posted on 16 September 201329 May 2023 by Myriam Gosselin, gestionnaire de compte

Variations in time spent with email marketing depends on the device Mobile has surpassed desktop as the device used to open the greatest percentage of email marketing messages in the US, according to Movable Ink’s study of emails delivered via...Lire à suite

Mobile and targeting drive up email opens

Posted on 19 August 201323 July 2018 by Myriam Gosselin, gestionnaire de compte

Mobile conversion rates still somewhat depressed. Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history. Mobile device adoption and the use of marketing automation to send more targeted emails are...Lire à suite