Email marketing strategy Archives - Page 10 of 12

B2Bs need to step up email automation

Posted on 17 July 201524 July 2018 by François Dahlem, directeur marketing

THE AUTOMATED EMAIL THREE-QUARTERS SAY FEWER THAN HALF OF EMAIL CAMPAIGNS ARE TRIGGERED! Business-to-business (B2B) marketers have email automation work to do, based on March 2015 research by Spear Marketing Group. US B2B marketing executives surveyed were most likely to...Lire à suite

Facebook dominates social logins

Posted on 18 June 201524 July 2018 by François Dahlem, directeur marketing

FACEBOOK ON TOP! INDUSTRY SOURCES PUT FACEBOOK'S SHARE OF SOCIAL LOGINS BETWEEN 63% AND 72%. Is there anywhere Facebook doesn’t rule? According to recent data from Gigya, the social network expanded its share of social logins worldwide during Q1 2015,...Lire à suite

Mastered personalization

Posted on 22 May 201520 June 2023 by Ghislain Bergeron, PDG et analyste des données

Lack of data integration means a lack of a single customer view Marketers have heard it loud and clear: Personalization is important. But they’re still struggling to execute it. A critical issue? They haven’t mastered the development of a single...Lire à suite

Avoid the trash can! When to send emails?

Posted on 8 April 201524 July 2018 by Myriam Gosselin, gestionnaire de compte

Saturdays boast highest open rates, average order sizes Email open rates improved again this year, thanks to consumers’ ever-growing use of mobile devices to manage their inboxes. Yet key benchmarks such as click rate and transaction rate continue to decline....Lire à suite

Email marketing the most-used channel among B2Bs and also the most-measured

Posted on 14 March 201529 May 2023 by Ghislain Bergeron, PDG et analyste des données

Few marketers know which channel has the best return Marketers are still struggling to measure return on investment (ROI), according to a November 2014 study by Webmarketing123, which found that 33% of US business-to-business (B2B) and business-to-consumer (B2C) marketing professionals...Lire à suite

Are you happy with your email list size

Posted on 23 February 201522 August 2023 by Myriam Gosselin, gestionnaire de compte

Creating relevant and valuable content is the top obstacle to email list growth List growth remains a top focus among marketers as they continue to boost email efforts. Fully 67% polled in January 2015 by Ascend2 said email list growth...Lire à suite

Testing 1, 2, 3? Not Email Subject Lines?

Posted on 30 January 20159 July 2024 by Sylvain Trépanier

About one-quarter don't split-test any email subject lines! We’ll say it again: Email is here to stay. All email marketers want opens, clicks and conversions, but to get there, they need something to draw in readers—that’s where subject lines come...Lire à suite

From a B2B perspective, email still the communication tool

Posted on 17 December 201424 July 2018 by François Dahlem, directeur marketing

INTERVIEW WITH PATRICK KEHOE WORLDWIDE DIRECTOR, PRODUCT MARKETING AT HP EXSTREAM (HP Exstream, part of the HP Autonomy organization, is a customer communications management system) An interview with Rimma Kats from eMarketer eMarketer : Is email an effective delivery device? Patrick Kehoe :...Lire à suite

SMBs say yes to data

Posted on 12 November 201418 September 2023 by Ghislain Bergeron, PDG et analyste des données

Vast majority believe analytics will boost business Marketers of all sizes may struggle at times to make sense of data and analytics, but even the little guys are using it to make smarter business decisions, according to research from Constant...Lire à suite

Next up for B2B email marketing: automation

Posted on 10 October 201423 July 2018 by Myriam Gosselin, gestionnaire de compte

Email requires sophisticated systems thanks to cross-channel, personalization Email is one of the most widely used and established of all platforms and has long been the cornerstone of many business-to-business (B2B) marketing plans. Given the maturity of this medium, spending...Lire à suite