Blog

Email marketing is a double win for customer acquisition, retention

Posted on 11 August 201618 December 2024 by François Dahlem, directeur marketing

For both objectives, email is way ahead of other tactics For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said...Lire à suite

69% marketers conducted email marketing activities

Posted on 23 June 201610 October 2023 by Myriam Gosselin, gestionnaire de compte

EMAIL STILL ON TOP OF MIND FOR CANADIAN BUSINESS Despite of the integration of new media into their marketing strategies, companies retain email communication in their strategies. Over 80% of marketers in Canada said they conducted social media engagement activities...Lire à suite

New trends in email marketing design

Posted on 24 May 201624 May 2024 by Myriam Gosselin, gestionnaire de compte

THE POWER OF RESPONSIVE DESIGN Just like 19.9% of the respondents, the ADNETIS email marketing software uses both types of templates for newsletter designs that are "responsive" (mobile-friendly) and fluid hybrid designs.Email marketing trends, like fluid hybrid design, are emerging....Lire à suite

Consumers want personalization

Posted on 21 May 201626 July 2018 by Sylvain Trépanier

Consumers have high expectations in their shopping process, especially in terms of personalization. Although retailers are still working on this principle, the majority relies on traditional forms of marketing to help them boost sales.According to a study by Magnetic and...Lire à suite

Email readers want quality, not quantity

Posted on 17 April 201618 July 2023 by Ghislain Bergeron, PDG et analyste des données

eMarketer estimates that nearly nine in 10 US internet users will send an email at least once per month AYTM Market Research found that about two-thirds of web users in the US subscribed to emails from brands. But are they...Lire à suite

Canadian email spendings continues to grow

Posted on 7 April 201624 May 2024 by François Dahlem, directeur marketing

Email ad spend continues double-digit growth in Canada EMAIL AD SPENDING IN CANADA TOTALED CA$21.8 MILLON ($17.1 MILLION) IN 2015.The death of email marketing has been prophesied for much of the last decade. At one time spam looked as if...Lire à suite

Content marketing for B2B business

Posted on 28 March 201625 July 2018 by Myriam Gosselin, gestionnaire de compte

More B2B marketers view content marketing as an effective tactic CONTENT MARKETING REQUIRES A FAIRLY FREQUENT AND SUSTAINED EFFORT The amount of content B2B marketers are creating is expected to drastically increase in 2016. With this amplified emphasis on content...Lire à suite

Email marketing helps B2B companies boost ecommerce activities

Posted on 2 March 201624 July 2018 by François Dahlem, directeur marketing

Email is still a reliable tactic Email marketing has been a dependable channel for many companies. And according to June 2015 research, it continues to be a top tactic used by business-to-business (B2B) companies to promote ecommerce activities.Accenture and Blackstone...Lire à suite

B2Bs offer pricing and sign-up options on websites

Posted on 20 February 201624 July 2018 by Myriam Gosselin, gestionnaire de compte

Understanding the buying audience is critical Business-to-business (B2B) companies may be eliminating some of the need for a sales force by offering different functionalities—from tiered pricing to cross-sells and upsells—to customers on their website. Newsletter sign-ups are the top features,...Lire à suite

To help lead process, B2Bs must deal with “dirty” data

Posted on 8 February 201621 March 2024 by Ghislain Bergeron, PDG et analyste des données

Nearly half of B2Bs don't use third-party solutions to clean lead data before it enters the system Are business-to-business (B2B) marketers wasting time and energy on “dirty” contact lists? Based on recent research, the majority are. In March 2015 polling...Lire à suite