Blog

Social media falls short of expectations for B2B marketers

Posted on 19 February 201724 July 2018 by Myriam Gosselin, gestionnaire de compte

Questions remain about ROI A growing percentage of US business-to-business (B2B) marketers say they are using social media to promote their businesses. A recent poll of US B2B marketers by Bizible found that social media was respondents' second most widely...Lire à suite

Email outperforms social media, paid search for ROI

Posted on 3 January 201724 July 2018 by Ghislain Bergeron, PDG et analyste des données

One-size-fits-all email newsletters continue to be the backbone of marketers' email efforts Newsletters were the most common type of marketing email sent by US email marketers in the first half of 2016, according to July research by software and professional...Lire à suite

How email marketers are embedding video

Posted on 28 November 201624 May 2024 by Myriam Gosselin, gestionnaire de compte

About 22% of US marketing practitioners plan to add HTML 5 video this year Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s...Lire à suite

How much revenue does email drive

Posted on 18 November 201621 March 2024 by François Dahlem, directeur marketing

Research suggests email marketing beats just about everything for ROI Email is a tried and true digital marketing tactic—so true that respondents to an April 2015 survey indicated that email alone accounted for as much in revenues as all other...Lire à suite

Email continues to get more mobile

Posted on 28 October 201624 July 2018 by François Dahlem, directeur marketing

Most opens occur on mobile, and orders are trending that way US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in...Lire à suite

Retail email marketing is changing, but gradually

Posted on 9 October 20169 July 2024 by Myriam Gosselin, gestionnaire de compte

People of all ages still use—and act on—email YEAR IN AND YEAR OUT, EMAIL MARKETING REMAINS A DEPENDABLE TACTIC FOR RETAILLERS ! Along with search, it continues to make up a significant portion of digital budgets. Growing mobile usage and...Lire à suite

Email continues to deliver strong ROI and value for marketers

Posted on 8 September 201610 October 2023 by François Dahlem, directeur marketing

The email audience is growing, engaged and increasingly mobile Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use,...Lire à suite

63% of Canadian businesses use email marketing

Posted on 17 August 20169 July 2024 by Ghislain Bergeron, PDG et analyste des données

Small businesses most likely to communicate with customers, prospects via telephone, in person Small businesses in Canada are still focused on traditional ways of engaging with their customers and potential customers, according to research from Constant Contact. Talking on the...Lire à suite

Internet users click on personalized emails

Posted on 17 August 20165 February 2024 by Myriam Gosselin, gestionnaire de compte

Younger users cited design as a clickthrough influence A July 2016 survey from email service provider Mailjet reveals that according to UK internet users, personalization of marketing emails is the most influential attribute in getting them to click. Among younger...Lire à suite

Marketers push personalization most on email and websites

Posted on 17 August 20169 January 2024 by François Dahlem, directeur marketing

Dynamic, personalized content is making email a more relevant channel With increasing access to marketing data, practitioners are able to refine their personalization efforts more and more. And well over half of US marketers are carrying this out through their...Lire à suite