Blog

Your emails near the remote control

Posted on 26 April 20183 August 2018 by Ghislain Bergeron, PDG et analyste des données

ENJOY MOBILE USE BY YOUR CUSTOMERS NEAR 9/10 CONSUMERS CONSIDER THEIR MOBILE DEVICE AS AN INTELLIGENT HOME CONTROLLERThis means that your customers have their phone at their fingertips even more than you thought! And who says smartphone, says emails. And...Lire à suite

Your customers prefer to give you their personal information

Posted on 18 April 201821 March 2024 by Ghislain Bergeron, PDG et analyste des données

YOUR CUSTOMERS WISH TO SHARE THEIR DATA FEW CUSTOMERS ARE COMFORTABLE SHARING DATA THROUGH THIRD PARTIESThey prefer to give information directly to the companies they buy services from or the brands they purchase. Enjoy recent weeks hot topic about Facebook...Lire à suite

What’s the right time to send your emails

Posted on 28 March 201824 May 2024 by Francis Sauvé, directeur marketing

Engaging your customers without flooding their inboxes is the key! HOW TO FIND THE RIGHT BALANCE BETWEEN ENGAGING AND EXCESS?Discover how marketers are planning their mailing schedules and what kinds of campaigns they are doing to overcome this puzzle.A recent...Lire à suite

Understanding the B2B content marketing landscape

Posted on 15 March 201825 July 2018 by François Dahlem, directeur marketing

87% of B2B companies will use digital content marketing this year WILL YOUR BUSINESS DO THE SAME?Content has become a pillar of business-to-business (B2B) marketing. It can drive leads and enable buyers to self-educate along the path to purchase. This...Lire à suite

More than half of emails worldwide are read on a mobile device

Posted on 30 January 201822 January 2024 by Francis Sauvé, directeur marketing

The world of email marketing has changed pretty significantly over the past five years. DESKTOP CLIENTS LIKE OUTLOOK WERE ONCE A MORE IMPORTANT DELIVERY MEDIUM.Now, readers of email are now in the thrall of mobile clients and webmail services like...Lire à suite

B2B digital marketing

Posted on 19 January 20185 February 2024 by Francis Sauvé, directeur marketing

Face-to-face events remain important! BUT WEBSITES DEVELOPMENT AND TARGETED EMAILS SHOW MORE DOLLARS IN RETURN ON YOUR INVESTMENTS. DO FACE-TO-FACE AND SHOWS, BUT REMAINED IN CONTACT WITH TECHNOLOGY. For a long time, business-to-business (B2B) marketing has valued events as a...Lire à suite

What’s the most annoying thing about email marketing?

Posted on 26 September 201710 October 2023 by Francis Sauvé, directeur marketing

When bad data creates a poor experience By now, brands should know that email marketing campaigns have to be personalized and relevant to resonate with recipients. But personalization is only as effective as the data that powers it, and when...Lire à suite

Email is still king for many marketers

Posted on 31 August 20173 June 2024 by Sylvain Trépanier

Channel remains popular because of its reach and steady performance As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North America say they use email to...Lire à suite

Please (don’t!) unsubscribe: why consumers get email fatigue

Posted on 27 February 20174 August 2023 by Myriam Gosselin, gestionnaire de compte

Too many is too much Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused. Research shows that internet users are most likely to unsubscribe from email lists because they get too many emails in general. When...Lire à suite

Comparison with MailChimp

Posted on 22 February 201726 July 2018 by François Dahlem, directeur marketing

We are often compared with MailChimp DID YOU KNOW THAT WE OFFER A FREE ACCOUNT WHICH ALLOWS YOU TO SEND AS MANY EMAILS AS YOU WANT UP TO 250 RECIPIENTS ON A MONTHLY BASIS?Since I started with the price, when...Lire à suite