Blog

Is your marketing data outdated?

Posted on 12 September 20189 July 2024 by Ghislain Bergeron, PDG et analyste des données

ALL LIKE A BREAD SLICE, YOUR DATA EXPIRE! IN FACT, YOU CAN CONCLUDE THAT YOUR DATA BECOMES OUTDATED AND INACCURATE AFTER 2 YEARS! At first glance, you have the email addresses of your subscribers and customers. These addresses combine primary...Lire à suite

Email marketing turned 40 years!

Posted on 5 September 201821 March 2024 by François Dahlem, directeur marketing

A TURNING POINT IN THE HISTORY OF MARKETING AN EMAIL THAT CREATED EMAIL MARKETING. On May 3, 1978, a marketing specialist sent an unsolicited email to 400 prospects. Although this email caused an avalanche of privacy complaints, it has sets...Lire à suite

The #OUTAOUAISFUN campaign is in top gear!

Posted on 23 August 201818 December 2024 by Sylvain Trépanier

A CAMPAIGN SIGNED BY TOURISME OUTAOUAIS The #OUTAOUAISFUN summer marketing strategy is 80% digital. The tactics deployed favor the popularity of the Outaouais as a getaway destination. Among the various communication tools used by the organization, sending emails is one...Lire à suite

Mobile statistics now available

Posted on 9 August 201821 March 2024 by Ghislain Bergeron, PDG et analyste des données

WHY SHOULD YOU CREATE MOBILE NEWSLETTERS We often mention the importance of designing your newsletters by considering the subscribers who open your emails on a mobile device. What better than to show you concretely who opens your emails in statistics.After...Lire à suite

What does your recipients want to see in a marketing email?

Posted on 31 July 201818 September 2023 by François Dahlem, directeur marketing

YOU GIVE YOU THE ANSWER IMMEDIATELY: CUSTOMIZATION! Obviously, recipients want to see their first name, but their expectations are even higher when it comes to dynamic content based on the recommendation of products related to their previous purchases. It’s also...Lire à suite

How to write an email subject line?

Posted on 17 July 201810 October 2023 by Francis Sauvé, directeur marketing

How to make sure your marketing emails are read more often than they are deleted? IT STARTS WITH A SUBJET LINE THAT CLEARLY INDICATES WHAT THE EMAIL CONTAINS. Planning a good relevant object line can make the difference between opening...Lire à suite

Spam traps

Posted on 26 June 20183 June 2024 by Francis Sauvé, directeur marketing

Have you fallen into the trap? Email marketing helps maintain a close relationship with a key audience. On the other hand, what about when you communicate with a person who is liable to do serious harm simply by being present...Lire à suite

Is your email list getting tired?

Posted on 19 June 20183 August 2018 by Ghislain Bergeron, PDG et analyste des données

WHAT TO DO WHEN YOUR RECIPIENTS DO NOT OPEN EMAILS? WHAT ARE THE STRATEGIES TO OPTIMIZE THE QUALITY OF YOUR EMAIL LIST?Your business benefits from 5 000 Facebook friends. It sounds great, but in fact, how much are involved in...Lire à suite

New Gmail interface

Posted on 29 May 201824 April 2024 by Sylvain Trépanier

HERE IT COMES: THE NEW GMAIL ON THE WAY The biggest redesign of this email reception platform for desktop accounts connection is now available to 1.4 billion users around the world. If you have not yet experienced the new features,...Lire à suite

The art of customizing mailling lists

Posted on 14 May 201816 October 2023 by François Dahlem, directeur marketing

The art of customizing mailling lists Not satisfied with the personalization of your emails? You're not alone! 138 out of 300 senior marketing specialists just getting a passing score on the personalization factor in their communications, even though 9 out...Lire à suite