Blog

2020 trends in email marketing!

Posted on 4 February 202023 June 2022 by Francis Sauvé, directeur marketing

Email marketing has not stopped surprising us! 2020 will be a pivotal year in terms of innovation in terms of exploring new practices. These will shape the way recipients interact with their emails and the way newsletters are made up....Lire à suite

A re-engagement campaign for real potential customers

Posted on 29 October 201916 October 2023 by Francis Sauvé, directeur marketing

Start a re-engagement campaign to focus your marketing efforts on real potential customers! STOP WASTING TIME AND ENERGY ON "PHANTOM" CLIENTS. Your database is full with email addresses, but you still don't get the results you expect from using this...Lire à suite

The Canadian Anti-Spam Legislation is a real advantage!

Posted on 26 September 201913 January 2022 by Jérémy Bergeron, coordonnateur et développeur

DO YOU MANAGE YOUR SUBSCRIBERS’ CONSENT TYPE? You send emails to recipients regardless of Canada's Anti-spam Legislation (CASL)? You must comply with it without delay! CASL represents new benefits for Canadian companies and an opportunity since you will build privileged...Lire à suite

A consent campaign to effectively manage your rights to send emails

Posted on 13 September 201924 May 2024 by Ghislain Bergeron, PDG et analyste des données

DON’T LET YOUR IMPLIED SUBSCRIBERS REACH THEIR EXPIRY DATE! YOUR EMAIL LIST CONTAIN IMPLIED CONSENT AUTHORIZING YOU TO COMMUNICATE FOR 6 TO 24 MONTHS? A consent campaign is an excellent strategy to obtain express consent before the expiry date of...Lire à suite

The way you should integrate your newsletters!

Posted on 23 August 201921 March 2024 by Francis Sauvé, directeur marketing

ALL YOU NEED TO KNOW ABOUT NEWSLETTER CREATION! Have you created a visual for your newsletter and want the final result to match your creative? There are certain things to put in place when building your newsletters in order that...Lire à suite

The graphic design for your emails is essential

Posted on 8 August 201929 May 2023 by Francis Sauvé, directeur marketing

ATTRACT SUBSCRIBER’S EYES WITH POWERFUL NEWSLETTERS DESIGNS! FOR NEWSLETTER CREATED WHILE THINKING ABOUT THE SMALLEST TECHNICAL DETAILS! From the drawing board, to the layout of your message, a clean visual will make a real difference in your campaign’ performances. Making...Lire à suite

Are your newsletters looking good everywhere?

Posted on 24 July 20199 January 2024 by Francis Sauvé, directeur marketing

MAKE SURE THAT EVERY SUBSCRIBER RECEIVES YOUR NEWSLETTERS THE WAY THEY SHOULD! Do you know if your email campaign is received on Gmail our Outlook? Will browsers display your content the right way? Is the HTML contained in your newsletters...Lire à suite