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Email advertising and online marketing

Posted on 12 January 20148 September 2023 by François Dahlem, directeur marketing

Email advertising + online marketing = better ROI For 65% of marketing specialists, email has been a key element in their digital arsenal for years, and its adaptability is one of its key strengths. But marketers face growing pressure to...Lire à suite

Want better email revenue? Send late at night!

Posted on 14 December 201323 July 2018 by Myriam Gosselin, gestionnaire de compte

Emails sent between 8pm and midnight get best results In everyday life, most people don’t want to be bothered late at night. But the opposite seems to be true when it comes to email. According to a Q4 2012 analysis...Lire à suite

Consumers click on marketing emails most on Friday

Posted on 27 November 20139 January 2024 by François Dahlem, directeur marketing

Friday’s worldwide marketing email click rate is 4.9% Email inboxes worldwide receive the largest influx of email marketing material on Tuesdays, according to an October 2013 study by GetResponse. The email marketing software company found that 17.9% of a week’s...Lire à suite

For emails, name recognition drives opens

Posted on 7 October 201323 July 2018 by Myriam Gosselin, gestionnaire de compte

Desktops still dominate as device of choice for reading emails While it may be easy to dismiss email as a stodgy marketing channel, it’s impossible to dispute the results it yields. Simply put, email pairs low cost with a level...Lire à suite

Which industries get top marks for email marketing on desktop, mobile

Posted on 16 September 201329 May 2023 by Myriam Gosselin, gestionnaire de compte

Variations in time spent with email marketing depends on the device Mobile has surpassed desktop as the device used to open the greatest percentage of email marketing messages in the US, according to Movable Ink’s study of emails delivered via...Lire à suite

Mobile and targeting drive up email opens

Posted on 19 August 201323 July 2018 by Myriam Gosselin, gestionnaire de compte

Mobile conversion rates still somewhat depressed. Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history. Mobile device adoption and the use of marketing automation to send more targeted emails are...Lire à suite

Pervasiveness of smartphones and tablets will affect email marketing

Posted on 22 July 201323 July 2018 by François Dahlem, directeur marketing

Many still have not begun optimizing email for mobile The rising prevalence of mobile technology is the top factor affecting email marketing programs in 2013, according to a December 2012 Marketing Sherpa survey of marketers worldwide, sponsored by Vocus. Fifty-eight...Lire à suite

List segmentation is a top priority in email marketing

Posted on 9 June 201329 May 2023 by Myriam Gosselin, gestionnaire de compte

Harnessing “Big Data” is a well-established priority in the digital marketing space, and one that poses as many challenges as opportunities. For email marketers, segmenting consumers based on their characteristics—and targeting accordingly—is not only a top goal, but one which...Lire à suite

Email timing is crucial for success

Posted on 12 May 201323 July 2018 by Myriam Gosselin, gestionnaire de compte

Well-timed emails can affect a variety of brand goals As email marketing strategies grow in sophistication, with marketers looking to target specific members or portions of their lists based on recent actions or personalized offers, timing is proving itself key...Lire à suite

Email marketing the most popular tool in digital campaigns

Posted on 15 April 201323 July 2018 by François Dahlem, directeur marketing

Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites. In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was...Lire à suite