Blog

Email marketing the most-used channel among B2Bs and also the most-measured

Posted on 14 March 201529 May 2023 by Ghislain Bergeron, PDG et analyste des données

Few marketers know which channel has the best return Marketers are still struggling to measure return on investment (ROI), according to a November 2014 study by Webmarketing123, which found that 33% of US business-to-business (B2B) and business-to-consumer (B2C) marketing professionals...Lire à suite

Are you happy with your email list size

Posted on 23 February 201522 August 2023 by Myriam Gosselin, gestionnaire de compte

Creating relevant and valuable content is the top obstacle to email list growth List growth remains a top focus among marketers as they continue to boost email efforts. Fully 67% polled in January 2015 by Ascend2 said email list growth...Lire à suite

Testing 1, 2, 3? Not Email Subject Lines?

Posted on 30 January 20159 July 2024 by Sylvain Trépanier

About one-quarter don't split-test any email subject lines! We’ll say it again: Email is here to stay. All email marketers want opens, clicks and conversions, but to get there, they need something to draw in readers—that’s where subject lines come...Lire à suite

From a B2B perspective, email still the communication tool

Posted on 17 December 201424 July 2018 by François Dahlem, directeur marketing

INTERVIEW WITH PATRICK KEHOE WORLDWIDE DIRECTOR, PRODUCT MARKETING AT HP EXSTREAM (HP Exstream, part of the HP Autonomy organization, is a customer communications management system) An interview with Rimma Kats from eMarketer eMarketer : Is email an effective delivery device? Patrick Kehoe :...Lire à suite

SMBs say yes to data

Posted on 12 November 201418 September 2023 by Ghislain Bergeron, PDG et analyste des données

Vast majority believe analytics will boost business Marketers of all sizes may struggle at times to make sense of data and analytics, but even the little guys are using it to make smarter business decisions, according to research from Constant...Lire à suite

Next up for B2B email marketing: automation

Posted on 10 October 201423 July 2018 by Myriam Gosselin, gestionnaire de compte

Email requires sophisticated systems thanks to cross-channel, personalization Email is one of the most widely used and established of all platforms and has long been the cornerstone of many business-to-business (B2B) marketing plans. Given the maturity of this medium, spending...Lire à suite

More than 75% of consumers prefer email

Posted on 18 June 201424 July 2018 by François Dahlem, directeur marketing

Email is the preferred communication tool FOR + 75% OF CONSUMERS, BUT NOT TOO FREQUENTLY!Last year, it was seen as the preferred method of receiving marketing communications among UK internet users, and nothing has changed this year.According to a February...Lire à suite

Email promotions catch the eye in Quebec

Posted on 16 April 201425 July 2018 by François Dahlem, directeur marketing

Theater, cinema and event tickets are the most common digital purchases made by Quebecers Internet users in Quebec aren’t much different from their counterparts in other developed areas, at least when it comes to the types of online marketing and...Lire à suite

Have you ever wonder if your data was protected against NSA spy programs?

Posted on 31 March 20143 August 2018 by Myriam Gosselin, gestionnaire de compte

Ten years ago, companies were very restrictive to host their data outside the company. With the evolution of cloud computing, businesses have become less and less restrictive. On the other hand, they also became less suspicious about their data. We...Lire à suite

The importance of mobile and email marketing

Posted on 22 February 201421 March 2024 by François Dahlem, directeur marketing

Content marketing is coming to the forefront this year According to a December 2013 study by Advertising Age, three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.Digital...Lire à suite