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What are the benefits of marketing automation

Posted on 11 January 201618 July 2023 by Sylvain Trépanier

Improved lead management is a top benefit of marketing automation Marketing automation is still new enough and complex enough that even vendors of automation systems face challenges running their own marketing operations on their own platforms. Despite the complexity, adoption...Lire à suite

Marketing automation has plenty of room for growth

Posted on 8 December 201524 July 2018 by Sylvain Trépanier

Few maximize marketing automation opportunities MARKETING AUTOMATION WILL ONLY GET BIGGER IN THE COMING YEARS AS MARKETERS GROW MORE COMFORTABLE WITH TECHNOLOGY!Currently, though, usage has a decent way to go. In a December 2014 study by Ascend2, just 24% of...Lire à suite

Email open rates see the biggest lifts from personalization

Posted on 5 November 201519 February 2024 by Myriam Gosselin, gestionnaire de compte

How Effective Has Personalization Been So Far? Marketers remain stuck on the basics when it comes to personalization, and recent research reaffirms that notion that it’s still early days for such efforts, with plenty of room for growth in effectiveness...Lire à suite

Smartphones account for more than four in 10 email opens

Posted on 25 October 201524 May 2024 by Ghislain Bergeron, PDG et analyste des données

Mobile remains tops for email opens In the UK, email open rates on mobile remain impressive. According to research by Movable Ink, which monitored activity on its platform, 71% of total email opens in the UK during Q1 2015 took...Lire à suite

Email targeting isn’t all that advanced yet

Posted on 17 September 201524 May 2024 by Ghislain Bergeron, PDG et analyste des données

Simple metrics such as demographics, geography most common for segmentation Despite plans to increase personalization efforts, email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences. A December 2014 study by The...Lire à suite

Marketers stuck on basic data for personalization

Posted on 8 August 20155 February 2024 by Ghislain Bergeron, PDG et analyste des données

Beginner metrics such as email, name and demographics most-used data for personalization Marketers continue to increase focus—and dollars—on personalization, but recent research suggests they’re still stuck on the basics. In an April 2015 study by Researchscape for Evergage, 49% of...Lire à suite

B2Bs need to step up email automation

Posted on 17 July 201524 July 2018 by François Dahlem, directeur marketing

THE AUTOMATED EMAIL THREE-QUARTERS SAY FEWER THAN HALF OF EMAIL CAMPAIGNS ARE TRIGGERED! Business-to-business (B2B) marketers have email automation work to do, based on March 2015 research by Spear Marketing Group. US B2B marketing executives surveyed were most likely to...Lire à suite

Facebook dominates social logins

Posted on 18 June 201524 July 2018 by François Dahlem, directeur marketing

FACEBOOK ON TOP! INDUSTRY SOURCES PUT FACEBOOK'S SHARE OF SOCIAL LOGINS BETWEEN 63% AND 72%. Is there anywhere Facebook doesn’t rule? According to recent data from Gigya, the social network expanded its share of social logins worldwide during Q1 2015,...Lire à suite

Mastered personalization

Posted on 22 May 201520 June 2023 by Ghislain Bergeron, PDG et analyste des données

Lack of data integration means a lack of a single customer view Marketers have heard it loud and clear: Personalization is important. But they’re still struggling to execute it. A critical issue? They haven’t mastered the development of a single...Lire à suite

Avoid the trash can! When to send emails?

Posted on 8 April 201524 July 2018 by Myriam Gosselin, gestionnaire de compte

Saturdays boast highest open rates, average order sizes Email open rates improved again this year, thanks to consumers’ ever-growing use of mobile devices to manage their inboxes. Yet key benchmarks such as click rate and transaction rate continue to decline....Lire à suite