Sylvain Trépanier, Author at ADNETIS Email Marketing

Newsletter animation

Posted on 27 April 20191 June 2022 by Sylvain Trépanier

Should you use animation to capture attention? THE ANSWER IS YES. Newsletters that feature an animation are more likely to catch the attention of subscribers, but some technical elements need to be taken into consideration when creating your animations! We...Lire à suite

Don’t say this!

Posted on 7 March 20199 January 2024 by Sylvain Trépanier

Spam words, words to avoid in your emails Spam filters rely on a multitude of variables to classify messages in the inboxes of their users. Among these, the filters analyze the content of emails in search of words commonly used...Lire à suite

New campaign summary

Posted on 19 September 201821 September 2018 by Sylvain Trépanier

RECEIVING YOUR CAMPAIGN RESULTS BY EMAIL We recently revised our methods of communication with our customers to provide them with rich information about their email marketing campaigns. From now on, they will receive a report showing the results of their...Lire à suite

The #OUTAOUAISFUN campaign is in top gear!

Posted on 23 August 201820 September 2018 by Sylvain Trépanier

A CAMPAIGN SIGNED BY TOURISME OUTAOUAIS The #OUTAOUAISFUN summer marketing strategy is 80% digital. The tactics deployed favor the popularity of the Outaouais as a getaway destination. Among the various communication tools used by the organization, sending emails is one...Lire à suite

New Gmail interface

Posted on 29 May 201824 April 2024 by Sylvain Trépanier

HERE IT COMES: THE NEW GMAIL ON THE WAY The biggest redesign of this email reception platform for desktop accounts connection is now available to 1.4 billion users around the world. If you have not yet experienced the new features,...Lire à suite

Email is still king for many marketers

Posted on 31 August 20173 June 2024 by Sylvain Trépanier

Channel remains popular because of its reach and steady performance As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North America say they use email to...Lire à suite

Consumers want personalization

Posted on 21 May 201626 July 2018 by Sylvain Trépanier

Consumers have high expectations in their shopping process, especially in terms of personalization. Although retailers are still working on this principle, the majority relies on traditional forms of marketing to help them boost sales.According to a study by Magnetic and...Lire à suite

What are the benefits of marketing automation

Posted on 11 January 201618 July 2023 by Sylvain Trépanier

Improved lead management is a top benefit of marketing automation Marketing automation is still new enough and complex enough that even vendors of automation systems face challenges running their own marketing operations on their own platforms. Despite the complexity, adoption...Lire à suite

Marketing automation has plenty of room for growth

Posted on 8 December 201524 July 2018 by Sylvain Trépanier

Few maximize marketing automation opportunities MARKETING AUTOMATION WILL ONLY GET BIGGER IN THE COMING YEARS AS MARKETERS GROW MORE COMFORTABLE WITH TECHNOLOGY!Currently, though, usage has a decent way to go. In a December 2014 study by Ascend2, just 24% of...Lire à suite

Testing 1, 2, 3? Not Email Subject Lines?

Posted on 30 January 20159 July 2024 by Sylvain Trépanier

About one-quarter don't split-test any email subject lines! We’ll say it again: Email is here to stay. All email marketers want opens, clicks and conversions, but to get there, they need something to draw in readers—that’s where subject lines come...Lire à suite