Francis Sauvé, directeur marketing, Author at ADNETIS Email Marketing

Email and personality

Posted on 20 April 201931 May 2019 by Francis Sauvé, directeur marketing

WHAT'S YOUR PERSONALITY? An email marketing campaign has the power to build customer loyalty as well as subscribers who have special interest in your brand. It can also convert to online sales and reactivate the purchase from an inactive customer....Lire à suite

They ignore you!

Posted on 4 March 20199 January 2024 by Francis Sauvé, directeur marketing

10 reasons why your recipients ignore your emails You have high expectation regarding email marketing campaigns? You are right! Email continues to outperform other digital channels in terms of marketing impact and return on investment. An impressive number of books...Lire à suite

Google Plus is dead !

Posted on 14 November 201818 September 2023 by Francis Sauvé, directeur marketing

THE END OF A GOOGLE PRODUCT! GOOGLE WILL PULL THE TRIGGER ON GOOGLE + CONSUMER VERSION ON AUGUST 2019 Launched in 2011 to compete with Facebook, Google+ has not been able to develop into a self-sustaining social network to rival...Lire à suite

Launching our new website

Posted on 31 October 201825 June 2024 by Francis Sauvé, directeur marketing

OUR WEBSITE REBORN! FRESH AND BEAUTIFUL... DISCOVER OUR NEW WEBSITE WHICH IS A STEP AHEAD FROM ITS PREDECESSORS!Developed to simplify navigation, our website allows you now more than ever to find the desired content easily and quickly, in both English...Lire à suite

A new journal in 2018!

Posted on 26 September 20188 September 2023 by Francis Sauvé, directeur marketing

BRAVE, BUT STRATEGIC! Launching a new weekly newspaper in the vast region of La Lièvre and Petite-Nation at the same time that 60-year-old local newspaper announce the end of their adventure is a bold bet that Yan Proulx and Isabelle...Lire à suite

Self-service solution

Posted on 23 July 201826 March 2019 by Francis Sauvé, directeur marketing

How to write an email subject line?

Posted on 17 July 201810 October 2023 by Francis Sauvé, directeur marketing

How to make sure your marketing emails are read more often than they are deleted? IT STARTS WITH A SUBJET LINE THAT CLEARLY INDICATES WHAT THE EMAIL CONTAINS. Planning a good relevant object line can make the difference between opening...Lire à suite

Spam traps

Posted on 26 June 20183 June 2024 by Francis Sauvé, directeur marketing

Have you fallen into the trap? Email marketing helps maintain a close relationship with a key audience. On the other hand, what about when you communicate with a person who is liable to do serious harm simply by being present...Lire à suite

What’s the right time to send your emails

Posted on 28 March 201824 May 2024 by Francis Sauvé, directeur marketing

Engaging your customers without flooding their inboxes is the key! HOW TO FIND THE RIGHT BALANCE BETWEEN ENGAGING AND EXCESS?Discover how marketers are planning their mailing schedules and what kinds of campaigns they are doing to overcome this puzzle.A recent...Lire à suite

More than half of emails worldwide are read on a mobile device

Posted on 30 January 201822 January 2024 by Francis Sauvé, directeur marketing

The world of email marketing has changed pretty significantly over the past five years. DESKTOP CLIENTS LIKE OUTLOOK WERE ONCE A MORE IMPORTANT DELIVERY MEDIUM.Now, readers of email are now in the thrall of mobile clients and webmail services like...Lire à suite