Author: Myriam Gosselin, gestionnaire de compte

Saturdays boast highest open rates, average order sizes Email open rates improved again this year, thanks to consumers’ ever-growing use of mobile devices to manage their inboxes. Yet key benchmarks such as click rate and transaction rate continue to decline....Lire à suite

Email requires sophisticated systems thanks to cross-channel, personalization Email is one of the most widely used and established of all platforms and has long been the cornerstone of many business-to-business (B2B) marketing plans. Given the maturity of this medium, spending...Lire à suite

Emails sent between 8pm and midnight get best results In everyday life, most people don’t want to be bothered late at night. But the opposite seems to be true when it comes to email. According to a Q4 2012 analysis...Lire à suite

Variations in time spent with email marketing depends on the device Mobile has surpassed desktop as the device used to open the greatest percentage of email marketing messages in the US, according to Movable Ink’s study of emails delivered via...Lire à suite

Harnessing “Big Data” is a well-established priority in the digital marketing space, and one that poses as many challenges as opportunities. For email marketers, segmenting consumers based on their characteristics—and targeting accordingly—is not only a top goal, but one which...Lire à suite