Author: Ghislain Bergeron, PDG et analyste des données

ENJOY MOBILE USE BY YOUR CUSTOMERS NEAR 9/10 CONSUMERS CONSIDER THEIR MOBILE DEVICE AS AN INTELLIGENT HOME CONTROLLERThis means that your customers have their phone at their fingertips even more than you thought! And who says smartphone, says emails. And...Lire à suite

One-size-fits-all email newsletters continue to be the backbone of marketers' email efforts Newsletters were the most common type of marketing email sent by US email marketers in the first half of 2016, according to July research by software and professional...Lire à suite

eMarketer estimates that nearly nine in 10 US internet users will send an email at least once per month AYTM Market Research found that about two-thirds of web users in the US subscribed to emails from brands. But are they...Lire à suite

Mobile remains tops for email opens In the UK, email open rates on mobile remain impressive. According to research by Movable Ink, which monitored activity on its platform, 71% of total email opens in the UK during Q1 2015 took...Lire à suite

Beginner metrics such as email, name and demographics most-used data for personalization Marketers continue to increase focus—and dollars—on personalization, but recent research suggests they’re still stuck on the basics. In an April 2015 study by Researchscape for Evergage, 49% of...Lire à suite