Author: François Dahlem, directeur marketing

Many still have not begun optimizing email for mobile The rising prevalence of mobile technology is the top factor affecting email marketing programs in 2013, according to a December 2012 Marketing Sherpa survey of marketers worldwide, sponsored by Vocus. Fifty-eight...Lire à suite

The traditional 4 P in mix marketing are: Price Product Promotion Place These are the basis in products or services sales. However, social media is not primarily about selling. Facebook, Twitter, LinkedIn and other platforms are there to build and...Lire à suite

Are you simply trying to follow the trend in marketing? A study in April 2009 Penton Research shows that e-mailing is a marketing tool the most popular interactive. Indeed, in 2009, 74.4% of advertisers surveyed say they use e-mail marketing...Lire à suite