(source : eMarketer.com)
Desktops still dominate as device of choice for reading emails
While it may be easy to dismiss email as a stodgy marketing channel, it’s impossible to dispute the results it yields. Simply put, email pairs low cost with a level of effectiveness hard matched by other channels.
Mobile has added a further wrinkle for email marketers. It’s unclear whether email opened on mobile devices drives purchases. Campaigner found that only 6.1% of respondents had actually bought something on their smartphone or tablet after reading a promotional email.
For more information, contact
François Dahlem
ADNETIS inc.
fdahlem@adnetis.com
1-877-638-6584 #10