According to The Relevancy Group’s findings, US marketing executive believe that email alone drives the same amount of revenue as their social media, website and display ad efforts combined.
If anything, email drove a greater share of overall revenue.
Just under one in four respondents (23%) said that email marketing drove at least 25.1% of their overall revenues. The exact same number of respondents said that 25.1% or more of their overall revenues were attributable to other digital marketing efforts.
Another 42% of respondents said email drove between 10% and 25% of their revenues; 36% said the same revenues were attributable to other digital marketing.