When it comes to the percentage of email opens, it seems marketers are justified in sending the bulk of their emails on Tuesday. In the survey, consumers opened 19.9% of the marketing emails received on Tuesday, more than they do any other day of the week.
For a more effective strategy, marketers might want to consider focusing more on Friday over Tuesday. Out of the five days of the work week, marketers sent the fewest number of emails on Friday—just 14.9%. Consumers, however, were highly responsive on the last day of the work week. They opened a whopping 19.6% of Friday marketing emails, giving that day the second highest email open rate of the week. Furthermore, the worldwide marketing email click rate was highest on Friday. It came in at 4.9%, while Tuesday’s stood at 4.6%.