(source : eMarketer.com)

Marketers found website development to be crucial to success, as well

Over 80% of marketers in Canada said they conducted social media engagement activities in February 2016, making social engagement the No. 1 digital marketing activity conducted. Research by Ignite Digital reveals that another 80% say they conduct website development activities.


Over half of marketers in Canada conducted search engine optimization (SEO) activities; nearly half conducted general search engine marketing activities. But for all the buzz around mobile apps, only about a quarter of those surveyed developed any.

Almost 65% said they monitored social media in February 2016. Digital marketers in Canada clearly find great importance in social media—both engaging with customers, and tracking trends and developments.